For all you "preacher types" out there, just wanted to share with you some of the things that I do on Monday morning. You might find some of them helpful or useful. This is very much an overview of these things. I'm tossing around the idea of a book which goes into detail, so stay tuned!
I have a practice of considering Monday my "Technology Day". For those of you who know me, you know that I'm very technology oriented, and I've been trying to find practical ways of making use of technology in a small congregation. For those of you in a small congregation you know the importance of practicality, because you will likely be doing any things that you do like this completely by yourself. It can't take forever to do, or it's impractical.
Let me go back for a moment to the idea of a "Technology Day" . First of all, there are MANY other things that I have to do throughout the week (visits, Bible study, my own personal Bible study, class preparation, sermon preparation, etc…). If you aren't careful, technology can RULE your week. That makes it impractical. I've had to find a way to make all of the good things I can use it for fit into a space to which it is confined. Thus, comes Monday. I don't feel a lot like using my brain on Monday (because of Sunday) so I confine the rather "mundane" tasks associated with technological outreach and edification to that day. Monday is also good for me because some of the tasks are "time sensitive" (i.e. website updates). It works for me. You could easily pick another day, but I recommend Monday.
So, what do I do?
Here's the basic list of things that go out every given Monday:
- Archiving sermon video/audio from the previous day.
- Update Website with previous day's sermons.
- Update Website with previous day's radio broadcast.
- "Monday Memo" phone message.
- "Monday Memo" eMail edition.
- Send personal webcam video message to visitors with email address.
- Prepare to record this week's radio broadcast.
- Record this week's radio broadcast.
I'll now explain each one in a little more detail:
Archiving Sermon Video:
Each Sunday's lessons are sent to multiple places. If the internet is working, they are streamed and recorded to a server for "on demand" playback using the UStream service. They are also recorded locally to hard drive as an AVI file for the purposes of our archiving. I use the audio from the local AVI file for our sermon audio. Since an AVI is enormous, I also use Quicktime Pro to convert the AVI into a very compressed Quicktime Movie (.MOV). This cuts file size from being about 6 Gb to about 150Mb.
The audio files are enhanced (compression is added) and then "archived" as mp3 files. I usually set them to a 64kbps stream rate with a sampling rate of 32khz. That gives me a file that is about 15Mb. This is the file that will ultimately end up on the website. By the way, all of these settings I have set up as "presets" so that I don't have to go through and punch in the parameters every time. Streamline what you can.
I do this so that every lesson is available to be burned to disc in some way, but we don't have to burn the disc right now. It's expensive and time consuming to make discs, so I make them "on demand".
Update Website:
Our website contains all of the lessons where the power doesn't go out (like it did last night) and ruin things for as far back as we can practically go. You can visit our audio page by going here. Our website was built using Squarespace, and it saves me tons of time. Notice that our audio is set up like a "blog post". When I update the website, the RSS feed associated with that page also updates (automatically) so that subscribers (either to the feed itself or to our iTunes store "podcast") are notified that there is a new lesson up. I used to write code, but this is MUCH MUCH easier. I'd suggest taking advantage of it if you haven't.
I also update the page for our radio broadcast, One Word, the same way. It also has its own iTunes store. Remember, keeping your website up to date means that you draw more visitors on a regular basis. Give them a reason to come back! Update regularly!
Monday Memo:
This is something that I started back a year or so ago. We use a phone messaging service called "One Call Now" which allows us to send instant update phone messages. You can also upload a pre-recorded message to their website. I now do this every Monday. It's just another way to "exhort one another" and provide encouragement and information about the week. I also send an email version which contains a link to the audio file (which I upload to our server space hosted by Fatcow) and also links to the updated sermon and radio broadcast pages. It's something nice that people miss if I don't do it. It's especially nice for the "shut-ins". You can listen to an example by clicking here.
Webcam Visitor Messages:
This is definitely not original to me, but it's something I've recently started trying to do. We re-designed our visitor information cards to make sure that we are getting pertinent information (one of those being email address). For those visitors that give me their email, I'll record a personalized message thanking them for being there (using all of the members in their family's names) and hoping that they'll come back. I try to speak well about the congregation here, too. Most think it's a nice touch (along with the cards we send for "Pasta Penpals").
I try to do all of the above things before noon so that I have time to work on the radio broadcast in the afternoon. It usually takes me about 3 hours to work on from start to finish. If I get it all done on Monday, that leaves me plenty of week to do the rest of the things I need to do.
What makes it practical to do all of these things? Repetition. As I do them over and over again, I get faster and faster. I would suggest starting slow and working on just a couple of them. Once you have those perfected, add another one or two. In fact, I have a few more things that I'm planning to add to this mix that I will mention at a later date. I also have a few other "special projects" that I work on when I have time. For now, this overview ought to keep you busy! They are very basic things that I think most people can do. We haven't even gone into social media integration…
I guess the next question is, why should I do all of this? I defer to Matthew 25:14-30. Think about the resources that God has give you (in time, abilities, and money). Why not be a shrewd businessman with what you've been given? Make it work! Don't bury the "talent"!
I will be speaking on the topic "Practical Ways of Going into All the World" at the Cold Harbor Road Lectures in November 4-7. I hope that you have a chance to come and hear all of the wonderful lessons along the theme of "Meat".